client
ontelecom
field
telecom
type
concept
schematic design
construction documents
schematic design
construction documents
year
2021
area
5 500 m2
about
rostelecom is undergoing a transformation into a modern IT company that provides digital services for people, business, and government
our task was to build a cohesive and recognizable, as well as practical design system for offices, public spaces, and the brand's presence in the city
we developed a strategy of solutions that emphasize the company's technological innovation and openness
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deliverables
concept
the logo, color palette, and supporting elements serve as the main visual tools that set rostelecom apart from other brands
the lens element is a sign from the corporate logo that fills the space with mood it serves as an excellent branding tool immersing visitors in the brand's unique atmosphere
colors are used as follows: a monochrome palette serves as the foundation, while brand colors are used as accents
we use natural materials and monolithic forms
besides color and textures, lighting acts as a crucial element of space branding, playing both form-creating and decorative roles
colors are used as follows: a monochrome palette serves as the foundation, while brand colors are used as accents
we use natural materials and monolithic forms
besides color and textures, lighting acts as a crucial element of space branding, playing both form-creating and decorative roles
space as interface where rostelecom's technological dna becomes an environment you can feel and experience
denis kostromin
lead architect
interior
the interior seamlessly blends rostelecom's digital identity with warm natural materials, where the lens element creates dynamic light patterns that transform throughout the day
the interior seamlessly blends rostelecom's digital identity with warm natural materials, where the lens element creates dynamic light patterns that transform throughout the day
natural materials ground the high-tech concept in human warmth while monolithic forms provide structural clarity that mirrors rostelecom's straightforward approach to digital solutions every texture and surface is chosen to complement the brand's evolution from traditional telecom to innovative it company
natural materials ground the high-tech concept in human warmth while monolithic forms provide structural clarity that mirrors rostelecom's straightforward approach to digital solutions every texture and surface is chosen to complement the brand's evolution from traditional telecom to innovative it company
we examined the following interior elements:
1.
support bracket panel
1.
signage
1.
reception desk
1.
wall panels
1.
storage units
meeting space with corporate identity
reception area brand experience
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office lobby with lens element lighting
natural materials and accent colors
exterior
exterior spaces become brand ambassadors where the lens element transitions from interior atmosphere to urban landmark lighting and signage systems work together to create consistent brand recognition while respecting the architectural context of each location
storefront designs balance transparency with brand presence using the lens element as both functional lighting and visual anchor point the monochromatic palette extends to exterior materials creating cohesive brand experiences from street to workspace while strategic accent colors guide pedestrian flow and highlight key entrances
building facades incorporate subtle technological references through geometric patterns and integrated digital displays that showcase rostelecom's service offerings without overwhelming the urban environment the approach transforms corporate real estate into active brand communication tools that engage passersby while maintaining sophisticated architectural aesthetics
building facades incorporate subtle technological references through geometric patterns and integrated digital displays that showcase rostelecom's service offerings without overwhelming the urban environment the approach transforms corporate real estate into active brand communication tools that engage passersby while maintaining sophisticated architectural aesthetics
exterior lens element application
results
“
staff satisfaction is up, shared relaxation spaces are well-utilized, and client feedback indicates greater comfort in our offices with improved overall company ratings
max pitersky
business development director at rostelecom
we bring together specialists with expertise in design, architecture, and project management into a unified team to solve any challenges for business spaces we successfully created
a standardized system of guidelines and recommendations for developing new public spaces focused on comfort and enjoyment for those who use them
a standardized system of guidelines and recommendations for developing new public spaces focused on comfort and enjoyment for those who use them
15
months project duration
18
office spaces
25%
increase in positive client feedback
13
cities implementation locations
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